Capskeeper Logo

Capskeeper

A startup which delivers your special memories in a unique way you'll never forget.

Discovery Session

Brand Strategy

Identity Design

The pursuit of self-realization lies within each of us. We want to leave a trail of ourselves in the world not to be forgotten. Capskeeper is dedicated to creating a service that keeps memories in the form of letters or small memories of loved ones or yourself in special capsules.

Capskeeper

Discovery Session

Brand Strategy

Identity Design

A startup which delivers your special memories in a unique way you'll never forget.

The pursuit of self-realization lies within each of us. We want to leave a trail of ourselves in the world not to be forgotten. Capskeeper is dedicated to creating a service that keeps memories in the form of letters or small memories of loved ones or yourself in special capsules.

Challenge

The product is new on the market - this was already a big challenge, it alway is. A strategy had to be developed that should communicate great values to the outside world. Also a significant visual identity was needed.

The Beginning

A cooperation for us is always special when we deal with a Topic on an emotional level. The vision of striving for the greater self affects many people outside and so we also feel involved in setting an impact in our lives.

After talking to Natalie, founder of Capskeeper, we felt a connection and were able to understand her intention to bring her idea to life.

Defining the Brand

By creating detailed stylescapes to show two different worlds of Capskeeper, we have turned the idea into something worth remembering. It has helped to develop the universe of Capskeeper and to feel deep empathy for the target group.

Capskeeper connects people, their past and future. As a protector and deliverer of people's memories, Capskeeper enables the carefree keeping of the most beautiful moments in life and takes away the fear of forgetting, even beyond life.

Shaping the Vision

By creating detailed stylescapes to show the world of Capskeeper, we have turned the idea into something worth remembering. It's always helpfull creating such vision boards to show a possible positioning in the target group minds.

The Logo

Keeping in mind the brand attributes achieved, we wanted to create an unforgettable symbol with an emotional feel. It should be simple so you could draw it in the sand with just one stroke.

"How to emotionalize a logo? By creating a symbol that can carry a significant value."

– Natascha, Co-Founder koshka

The Finals

The Capskeeper symbol is exactly what it should be: A certain symbol that stands for something meaningful. The developed colour palette carries a lightness and calmness -as if there was already nothing to worry about.

Like a certain feeling that tells you everything will be fine and you will never be forgotten.

Crowd Funding Campaign

The Capskeeper project had the opportunity to complete a successful crowd founding campaign on the Start Next platform. This is the prototype that is now in production and can finally go on sale in December 2018.

Click here for more about the campaign.

Challenge

The product is new on the market - this was already a big challenge, it alway is. A strategy had to be developed that should communicate great values to the outside world. Also a significant visual identity was needed.

The Beginning

A cooperation for us is always special when we deal with a topic on an emotional level. The vision of striving for the greater self affects many people outside and so we also feel involved in setting an impact in our lives.

After talking to Natalie, founder of Capskeeper, we felt a connection and were able to understand her intention to bring her idea to life.

Defining the Brand

By creating detailed stylescapes to show two different worlds of Capskeeper, we have turned the idea into something worth remembering. It has helped to develop the universe of Capskeeper and to feel deep empathy for the target group.

Capskeeper connects people, their past and future. As a protector and deliverer of people's memories, Capskeeper enables the carefree keeping of the most beautiful moments in life and takes away the fear of forgetting, even beyond life.

Shaping the Vision

By creating detailed stylescapes to show the world of Capskeeper, we have turned the idea into something worth remembering. It's always helpful creating such vision boards to show a possible positioning in the target group minds.

The Logo

By creating detailed stylescapes to show the world of Capskeeper, we have turned the idea into something worth remembering. It's always helpfull creating such vision boards to show a possible positioning in the target group minds.

"How to emotionalize a logo? By creating a symbol that can carry a significant value."
– Natascha, Co-Founder koshka

The Finals

The Capskeeper symbol is exactly what it should be: A certain symbol that stands for something meaningful. The developed colour palette carries a lightness and calmness -as if there was already nothing to worry about.

Like a certain feeling that tells you everything will be fine and you will never be forgotten.

Crowd Funding Campaign

The Capskeeper project had the opportunity to complete a successful crowd founding campaign on the Start Next platform. This is the prototype that is now in production and can finally go on sale in December 2018.

Click here for more about the campaign.

Challenge

The product is new on the market - this was already a big challenge, it alway is. A strategy had to be developed that should communicate great values to the outside world. Also a significant visual identity was needed.

The Beginning

Capskeeper Firework

A cooperation for us is always special when we deal with a topic on an emotional level. The vision of striving for the greater self affects many people outside and so we also feel involved in setting an impact in our lives.

After talking to Natalie, founder of Capskeeper, we felt a connection and were able to understand her intention to bring her idea to life.

Defining the Brand

By creating detailed stylescapes to show two different worlds of Capskeeper, we have turned the idea into something worth remembering. It has helped to develop the universe of Capskeeper and to feel deep empathy for the target group.

Strategy SessionBrand Attributes

Capskeeper connects people, their past and future. As a protector and deliverer of people's memories, Capskeeper enables the carefree keeping of the most beautiful moments in life and takes away the fear of forgetting, even beyond life.

Shaping the vision

Stylescape

By creating detailed stylescapes to show the world of Capskeeper, we have turned the idea into something worth remembering. It's always helpfull creating such vision boards to show a possible positioning in the target group minds.

The Logo

Keeping in mind the brand attributes achieved, we wanted to create an unforgettable symbol with an emotional feel. It should be simple so you could draw it in the sand with just one stroke.

Logo First IllustrationsLogo with one Stroke

"How to emotionalize a logo? By creating a symbol that can carry a significant value."
– Natascha, Co-Founder koshka

The Finals

Logo Final

The Capskeeper symbol is exactly what it should be: A certain symbol that stands for something meaningful. The developed colour palette carries a lightness and calmness - as if there was already nothing to worry about.

Brand Colors
Logo VariationLogo on a letterLogo for accessoiresLogo on a pen
Logo on a letter two

Like a certain feeling that tells you everything will be fine and you will never be forgotten.

Packaging

Crowd Funding Campaign

Capsule Prototype

The Capskeeper project had the opportunity to complete a successful crowd founding campaign on the Start Next platform. This is the prototype that is now in production and can finally go on sale in December 2018.

Click here for more about the campaign.

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