"M" Olive Oil

An exclusive high price olive oil from a small manufacture named "By Michele"

Rebranding

Packaging

This olive oil is produced in a small family business and attaches great importance to the high quality of the ingredients. The oils have self- created combinations, which result in up to 10 different varieties. The old packaging design no longer matched the high-priced segment.

"M" Olive Oil

Rebranding

Packaging

An exclusive high price olive oil from a small manufacture named "By Michele"

This olive oil is produced in a small family business and attaches great importance to the high quality of the ingredients. The oils have self- created combinations, which result in up to 10 different varieties. The old packaging design no longer matched the high-priced segment.

The founder of By Michele

Our friend Michele has been running his own small food business for years. But his passion has always belonged to his olive oil manufactory, which he continues to run from family property. With his shop M'Snack he supplies his customers with freshly prepared food and sells his olive oils also in the store.

Old Packaging

Old bottles of the olive oil

Since the oils are in the higher price segment, the old packaging design that carried the shop's logo no longer met the high quality standard.

His oils used to have the same name as his store. In our talk, we point out that the oils should get their own attention, but in some way keep the "M" in the name in. So we agreed on the simple "M", which is based on three main brand attributes: Michele, Mediterranean & Manufactory.

In addition, we took care of a completely new appearance of the oil bottles, in order to bring the 6 different varieties individually to the forefront.

His oils used to have the same name as his store. In our talk, we point out that the oils should get their own attention, but in some way keep the "M" in the name in. So we agreed on the simple "M", which is based on three main brand attributes: Michele, Mediterranean & Manufactory.

In addition, we took care of a completely new appearance of the oil bottles, in order to bring the 6 different varieties individually to the forefront.

First drafts
Illustration of one bottle package

Final Design

Logo on a sign
Logo on the bottle
Logo on the bottle two
bottle blue version
illustration bottle blue
bottle red chili
illustration red chili

Each flavor got an own illustration and a bright color to create contrast. The value of the old packaging design was no longer sufficient for the high quality and price segment.

bottle light blueillustration light blue

Each flavor got an own Illustration and a bright color to create contrast. The value of the old packaging design was no longer sufficient for the high quality and price segment.

all bottles in a row
bottles chili spinning
packaging bottle
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