Brand is Not

Let's clear up some misconceptions about a brand. A brand is not a logo. A brand is not a corporate identity system.  A brand is not a product.

So, what is a brand then?

All this is just the tip of the iceberg. Now think about a big company you like. Is there a certain gut feeling you get? It seems a brand is more than what you see. It's about  strong faith and belonging. The bad thing is that you can't control it, BUT you can influence it – with the right strategy and creativity.

Ask yourself these questions:

Who are you?
What do you do?
Why does it matter?

Think especially about the answer to the last question. Do you believe you have the right one? Let us tell you something – We are sure, you don't.*

That's okay, because not many can tell right away – It's a process and we will support you. Just always remember: A brand is not what you say it is. It's what they say it is. It's not about you. It's about them.

There is so much more to learn about brands. Take your time and read more about this topic in one of our articles.

* If you are dead sure about your answers, let us know! We are super curious about it.

Strategy

Strategy is the core of every action. It is the overlap between strategy and design that creates magic. So what drives you? What are your customers' challenges and goals? What is the great vision of your company? And how do you translate all this into action?

Paper of Strategy Session

Strategy is the core of every action. It is the overlap between strategy and design that creates magic. So what drives you? What are your customers' challenges and goals? What is the great vision of your company? And how do you translate all this into action?

Discovery Session

We spend two days in a discovery session with you to find out what it's all about.

Positioning

What is your positioning statement that let you swim into the blue ocean of clarity?

User Profile

What are the deeper needs of your customers? What are their challenges, dreams and goals?

Brand Attributes

What should customers associate with your company? What feeling should arise in them?

Brand Building

Stop thinking in products! Branding begins when you start to take care of the relationship between your company and your customers. How can you give them a sense of belonging and importance? What can you do to inspire trust and love?

Brand Book – Brand Building

Stop thinking in products! Branding begins when you start to take care of the relationship between your company and your customers. How can you give them a sense of belonging and importance? What can you do to inspire trust and love?

Identity System

We create your company's character by translating your values into visuals that really matter.

Messaging

How does your company communicate as a person in which customers are interested and have trust?

Brandbook

A summary of everything that defines your brand and serves you as a compass for the future.

Marketing

Marketing is dead! To entertain and inform customers by creating value is the new marketing!

Product Design

Physical products have the task of providing service to customers. How do you attract their attention? How can the product be explained intuitively? And how can you inspire them anew every day and put a smile on their faces?

Product Render – Product Design

Physical products have the task of providing service to customers. How do you attract their attention? How can the product be explained intuitively? And how can you inspire them anew every day and put a smile on their faces?

Sketches

Every idea for a product begins with a sketch that brings the vision to life for the first time. We love it!

Renderings

The visuals are transformed into 3D models to convey the feeling of materials and dimensions of the product.

Materials

Sustainable choice of materials are enormously important to us. We owe it to our environment!

Prototypes

Prototypes are the first translations of all previous steps into the real world. So how does it feel?

Let's talk
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